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Apple macOS: The Most Important Stats and Data for 2025

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Updated on: February 12, 2025
Time to read: 5 minutes

macOS is the world’s second-most-popular operating system, and for good reason. Though it still lags behind Windows in numbers, users flock to Apple’s computers for an experience that you can’t replicate elsewhere. 

Apple’s operating system boasts regular updates, excellent computer speed, and beautiful devices. If you’re curious to learn more about the current state of macOS, this article will guide you through some of the most interesting statistics from 2024.

Table of Contents

General Apple macOS Statistics

From revenue numbers to a surprisingly popular version of macOS, here are some of the most intriguing and important statistics from 2024.

Apple's Ecosystems Continue to Grow

According to SpyHunter, roughly 100.4 million people used Mac computers in 2024. Statista said macOS had a 14.59% share of desktop operating systems worldwide.

Global market share held by computer operating systems 2012-2024
According to statista.com

Growing macOS consumer demands are unsurprising for several reasons. Firstly, the Apple ecosystem is well-known for its seamless integration. With the same account, you can access numerous tools on your iPhone, iPad, and Mac. 

Though Windows is still more dominant in professional workplaces, times are changing. Mac computers are becoming more popular in creative industries. Elsewhere, we can expect to see a growing adoption of Macs in other areas of business and education. Frequent Apple ecosystem updates and new features like Apple Intelligence could exacerbate this trend.

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Revenue Apple's Mac Computers

MacBooks and iMacs remain a key revenue driver for Apple; in 2024, the company’s computer lineup generated $42.3 billion in revenue worldwide.

Apple's revenue from Mac computers worldwide 2006-2024
According to statista.com

Apple’s comprehensive Mac lineup has contributed to much of this success. For example, the company has launched MacBooks with M2 and M3 chips in the past few years. These devices cater to both everyday users and professionals. 

Apple’s significant Mac revenue is also partially due to its long-term vision. The company focuses on innovation and performance, while sustainability is another key factor. For these reasons, users are often ready to pay a considerable price tag.

Catalina was the Most Popular macOS Version in 2024

Despite being launched in 2019, Catalina remains the most popular version of Apple’s operating systems. In 2024, this macOS version had a staggering market share of 95%. 

Second on the list was High Sierra, but it lagged significantly behind Catalina with just 1.37% market share. Sierra, meanwhile, took 0.93%.

macOS version market share worldwide 2018-2024
According to statista.com

Even more surprisingly, Catalina’s popularity has increased over the years. The software’s market share has grown by over 20% since mid-2020 despite introducing newer macOS versions. Since Apple has revamped its interface since the release of Catalina, many people likely prefer being able to navigate the older version. Despite this, we recommend upgrading to the latest macOS version for security reasons.

MacBook User Demographic Stats

Mac computers have significant demand in the USA, where over 40% of users are based in 2024. Even more interestingly, most of them – around 53% – live in small towns and rural areas. Contrastingly, around 30% live in metropolitan areas. MacBooks’ popularity in the US was highlighted by over 15% of personal computers in the country operating on macOS. 

Europe accounts for 30.2% of global Mac users. The UK, Germany, and France are Apple’s leading computer markets.

MacBook User Demographic Stats
According to spyhunter.com

In terms of Mac users by age, young people are the main demographic for Macs. 55.7% of users are aged between 18 and 34, while 30.4% are 35-54. Many people buy Mac computers to complete professional tasks in the creative sector and other industries where device performance is non-negotiable. Apple’s diverse marketing and clear messaging are two key reasons why it can appeal to different age groups. 

MacBook User Demographic Stats
According to spyhunter.com

The overwhelming majority of macOS users – 66% – are female. 34%, meanwhile, are male.

The popularity of MacBooks in Professional Sectors

Mac computers are widely recognized in professional sectors, with 87% of professional engineers relying on macOS for its stability, robust security, and performance. 

Software developers are also keen macOS users, with 44% using the software to code and develop apps. 

The increasing popularity of MacBooks can also be seen in education. 23% of educational institutions in the US use Apple computers. They’re more likely to be found in higher education, where they support research and teaching through their reliability and comprehensive features.

Final Thoughts

MacBooks continue to be popular worldwide for personal and professional use. This is not surprising, given their frequent updates, quality design, and general reliability. 

More workspaces are adopting Apple computers for their employees, and hybrid and remote work has also changed the default computers for many. Macs and Apple’s other computing tools are popular, particularly among people with iPhones and iPads, due to their strong integration within the broader Apple ecosystem. 

As Macs receive new features, such as Apple Intelligence, the adoption of MacOS is likely to increase even further over the coming years.