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Apple’s App Store Key Stats and Insights You Need to Consider in 2025

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Updated on: February 12, 2025
Time to read: 5 minutes

The Apple App Store continues to evolve as we step into 2025. Having looked at the 2024 trends, it’s clear that it will remain a global leader with over 650 million weekly active users. The App Store’s growing user base and expanding digital presence provide valuable insights worth exploring.

Let’s take a look at the latest stats and trends that are defining the Apple App Store’s success in 2025.

Table of Contents

Key Apple App Store Stats for 2025 (Top Picks)

App Store continues to dominate the mobile landscape with millions of applications and massive revenue figures. Here are some important facts about this store in 2025:

  • There are roughly 2 million apps available for download. 
  • A total of 783,729 app publishers have released apps on the App Store. 
  • On average, developers add more than 30,000 new apps every month.
  • Apps are organized into 26 distinct categories for easier navigation.
  • There are 1,808,280 free apps in the store and 87,872 apps that require a purchase.
  • Most paid apps cost less than $1.


Next, we’ll take a closer look at these metrics and go through some insightful charts to better understand the App Store’s growth and trends.

Apple App Store: Number of Available Apps

The App Store consistently sees thousands of new apps being released each month. For example, in December 2024 alone, around 38,000 apps were launched on the platform. While this figure varies across months, it reflects a steady influx of new apps in the market.

Number of monthly Apple App Store app releases worldwide
According to statista.com

The App Store is projected to host a significant chunk of global app downloads. We expect consumers to download around 38 billion apps from the store by 2026, marking a 15% increase from 2021.

Annual global mobile app downloads 2021-2026
According to statista.com

The World's Leading Markets by Number of Apps Downloads in the Apple App Store

In the first half of 2024, China led the way in App Store downloads, with over 3.15 billion apps downloaded. The United States followed closely with nearly 3 billion downloads and Japan secured third place with approximately 676 million application downloads in the first half of the year alone. This proves the App Store’s expansive reach across the global market.

Leading App Store markets by downloads
According to statista.com

Global Consumer Spending on Apps in 2024

Consumer spending on mobile apps increased in 2024, with the Apple App Store taking the lead. In the second quarter alone, the platform generated a staggering $24.6 billion in revenue from in-app purchases, subscriptions, and premium apps. 

This marked an impressive 11.3% increase compared to the same quarter in 2023. In contrast, the Google Play Store recorded $11.2 billion in gross revenue during the same period.

Google Play and Apple App Store app revenues
According to statista.com

Distribution of Apps Downloads by Category

The period between 2023 and 2024 saw gaming apps dominating the global app market, accounting for over 40% of all downloads worldwide. Following games, photo and video apps secured the second spot, representing 10% of total downloads. Business and music apps each made up 4% of all downloads.

Mobile app downloads distribution worldwide by category
According to statista.com

Non-gaming apps have also experienced significant engagement, with the combined downloads of these apps from the Apple App Store and Google Play reaching approximately 21 billion in the second quarter of 2024. 

While the annual growth for these non-gaming downloads remains under 1%, these apps continue to serve essential functions across productivity and lifestyle.

Non-gaming app global downloads on Apple App Store and Google Play
According to statista.com

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Free and Paid Apps in 2024

The Apple App Store and Google Play have both continually seen a higher number of free apps compared to paid ones. Nearly 97% of Google Play apps were free compared to around 95% of iOS apps. The popularity of free apps and the demand for budget-friendly options continues to grow as you’ll observe in the following graphics.

Distribution of free and paid apps in the Apple App Store and Google Play
According to statista.com

As of January 2025, App Store has featured around 1.8 million apps priced under $1 and around 16,000 apps between $1–$2. For premium versions, around 3,000 apps were priced between $9 – $10. Premium apps remain a rather niche market for more specific customer needs. 

Paid app price distribution in the Apple App Store
According to statista.com

Final Thoughts

The Apple App Store has solidified its position in the global app market and is poised for further expansion. There has been growth in both the number of downloads and consumer spending, with games being the most downloaded category, while non-gaming apps also show steady growth. 

Free apps continue to overshadow paid ones, although there is a niche demand for more premium options. The future looks promising in the App Store for app developers and consumers alike.