What to Post on Instagram

Olga Weis

Why does one need an account on Instagram? What makes people upload pictures to Instagram for the entire world to see them? Reasons vary – some upload photos to Instagram to keep in touch with old friends, some – to meet new people and learn stuff, while others simply polish their photography skills. There is one more category of Instagram users – those who use it as a platform for promoting one’s business. Indeed, with ever growing number of Instagram users, this social networking website can provide your business a great exposure.

Post on Instagram

You only need to make sure that when you upload photo to Instagram, it does attract followers – that’s all you need to make your account popular. Easier said than done? Don’t worry, we did a bit of research for you and summarized how to upload to Instagram photos or rather what kind of content can make you popular.

Here are some ideas:

1. Behind-the-scenes shots


People would be happy to see what your business is really about. When you upload pictures on Instagram of what is really happening at your office or production unit, you add a human touch to your business. Your followers are likely to appreciate it.

2. Share posts of your followers

Share posts

When you upload Instagram photo of your follower, others take it as a good sign – you are actually talking to them, you are interested in what they are doing. Do not forget to mention the author of the original poster though.

3. Post quotes

Post quotes

You would have noticed that people like tagging their friends if they can relate to what you have posted so be careful to upload photos on Instagram of those quotes that are relevant to your audience. They do help in creating a certain image of your business.

4. Funny posts

Funny posts

That’s kind of obvious, but a reminder would not hurt. We all know that if you can make a person laugh or smile, they will be more willing to listen to you. When you upload photo on Instagram, use a GIF file, they somehow convey messages better.

5. Contests and giveaways

Contests giveaways

Engaging your existing and potential customers certainly pays off. One thing you should not miss out is making clear rules and keeping your followers updated on the progress of the contest.

There is one more thing to pay attention to – using a decent third party Instagram uploader for Mac can make all the difference. We would recommend Uplet for the capabilities this Instagram uploader provides – not only you can upload from Mac to Instagram directly, you can post as many pictures or videos as you want, all at once. Creating a mosaic of pictures is no problem at all with this Instagram photo uploader, save yourself a lot of time and effort.

There are many more tips and hacks, but these perhaps are enough to start with. See if they work for you, post pictures on Instagram online and see what posts generate more response and keep experimenting. After all, nobody knows your audience better than you do.

Requirements: OS X 10.9+ , 16.15MB size
Version 1.5.214 (13th Dec, 2018) Release notes
Category: BusinessApplication